Knowing your market

Inter-branch organization, groups of companies or local authorities, brainstorming what makes the targeted markets a priority for your strategy applied to economic  data will provide a source of essential information to make up your mind and prepare the future.

You aim to:

  • Analyze the structuring of the economic characteristics of a territory;
  • Know precisely the structuring of the sectors, the economic models developed, the evolution of the markets and their potentials;
  • Approach the strategic activities of your business scopes, for inter-branch organizations and for groups of companies;
  •  Draw up an “inventory” and to build prospective scenarios to lead a strategic thinking;
  •  Forecast the actions to be taken within the framework of your business scopes, and establish reliable reference criteria in regard to predefined  measurable outcomes.

Here are some examples of previous projects:

SAVOY DAIRY INTER-BRANCH ORGANIZATION

Strengthening strategic choices
Goal:

Drawing up an inventory of the economic situation of dairy farms in Savoy area  and building a one year plan to identify the key factors of success for the best strategy.

Customer outcomes:

Getting the best of semi-annual and annual economic benchmarks on the average situation in the Savoy area for dairy farms.

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EVALUATION OF DANONE  BINDING CONTRACT IN THE SOUTH-EAST REGION
(Producer organization)

Clear objectives, convincing results
Goal :

Finding as a neutral third party (A3CONSULT) common agreement with Danone in regard to offering  farmers’ milk at a fair price, taking into account the critical equilibrium price and the average margins for Danone.

Customer outcomes:

Economic benchmarks and support  for preparing the negotiation with Danone.

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THE INTERPROFESSIONAL SYNDICAT OF SAVOY WINES (SRVS)

Acting in the heart of the savoy wine valley in order to innovate
Goals :
  • Evaluate the production costs of the main designation of origin  for the Savoie wines (Mondeuse, Abymes, Apremont, Chignin).
  • To draw up an inventory of the economic situation of the vineyards in Savoy.
  • Establish a 1-year plan based on data from the economic observatory.
  • Assess the economic impact for the implementation of Crémant de Savoie specifications applied to surface of the vineyards
Customer outcomes:

Providing detailed economic benchmarks in the context of product marketing, and key economic benchmarks for producers.

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THE INTER-BRANCH  COMMITTEE ON SAVOY WINES (CIVS)

Assist the development of the designation of the local wines under quality management control
Goal:

Producing quarterly economic information for producers in  Savoy wine area (producers, cooperatives, wine trading houses) enabled the inter-branch to catch on with the increase  of sales volumes, inventories and the designation of wine.

Customer outcomes:

Have quarterly dashboards linked to wine campaigns, drafting of market notes and briefing notes for a teaching approach to the Board of Directors.

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All our references